Understanding NIL
Name, Image, and Likeness changed everything for athletes. Here's what it means, who it applies to, and how ONEZERO helps you take advantage of it.
Know Your Rights
NIL laws vary by state and level. ONEZERO keeps you informed and compliant so you can focus on earning.
Earn From Your Brand
Your sport, your story, your audience — these are assets. NIL turns your personal brand into real income.
Stay Protected
All campaigns on ONEZERO are vetted, structured, and tracked. You always know what you're agreeing to before you sign.
Common Questions
How It Works
From signup to payout in 4 steps
Athletes Join
Create your profile and join the ONEZERO athlete network in minutes.
We Source Opportunities
Our team proactively finds and creates real paid partnerships for athletes.
Businesses Launch
Brands and businesses launch targeted campaigns through our platform.
Athletes Get Paid
Complete deliverables and receive secure, tracked payouts.
Proven Scale
Built from a nationwide athlete ecosystem
NIL eligibility data as of May 9, 2026 — rules vary by state
35,000+
Athletes Connected
Nationwide athlete ecosystem
45 States + DC
NIL Active
HS NIL allowed or coming soon
Multi-Sport
Partnerships
Every sport represented
Growing
Business Ecosystem
Expanding partner network
Opportunity Categories
Partnerships across every industry
Restaurants
Gyms
Supplements
Apparel
Real Estate
Events
Local Business
Services
Startups
Real Athletes, Real Content
UGC that actually converts
Authentic athlete-created content outperforms traditional ads by 4x. Here's what ONEZERO athletes deliver.
Success Stories
Real outcomes. Real partnerships.
$2.5M+
Paid to Athletes
500+
Campaigns Completed
98%
Satisfaction Rate
4.9
Average Rating
"ONEZERO connected me with three local businesses in my first week. I've already earned more than I thought was possible as a college athlete."
Marcus J.
D1 Football · Texas
"We launched a campus activation through ONEZERO and reached over 10,000 students in a single weekend. The athlete network is unmatched."
Sarah K.
Marketing Director · FitLife Supplements
"The platform made it incredibly easy to find athletes in my area. Our restaurant saw a 40% increase in foot traffic from the campaign."
David R.
Owner · Downtown Grill
High School NIL Eligibility by State
Select your state to see where high school athletes can currently participate in NIL opportunities and review the key rules.
Check your state
As of May 9, 2026
Select a State
Choose a state on the map to view its current high school NIL status, general rule guidance, and compliance notes.
Common High School NIL Rules
- No pay-for-play
- No payment tied to athletic performance
- No recruiting inducements
- No school coach or staff arranging deals
- No use of school logos, uniforms, facilities, or team marks without permission
- No deals that conflict with school or state association rules
- Athlete and parent/guardian should review contracts before signing
- Rules vary by state and can change quickly
Disclaimer: This tool is for general educational purposes only and does not provide legal advice. NIL rules can change quickly and vary by state, school, association, and athlete eligibility. Athletes, families, brands, and schools should verify current rules before entering any NIL agreement.
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Athletes Connected
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Campaigns Completed
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Business Partners
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Opportunities Created
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Athlete Earnings
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States Active
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Athletes Connected
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Campaigns Completed
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Business Partners
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Opportunities Created
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States Active
$0+
Athlete Earnings
Meet the Athletes
A curated look at athletes building real careers through authentic brand partnerships on ONEZERO.
Marcus Williams
Football
University of Texas
"D1 Wide Receiver turning NIL into a career"
Marcus Thompson
Basketball
State University
"Division I guard redefining NIL in the South"
Aaliyah Johnson
Basketball
UCLA
"All-American guard. Brand builder. Community leader."
Trusted by Athletes & Brands
Real words. Real results. Real relationships.
"ONEZERO completely changed how I approach NIL. I went from zero brand deals to seven campaigns in one semester. The platform made it effortless."
Marcus Williams
D1 Wide Receiver, University of Texas
University of Texas
"I never thought my platform as a college athlete had real dollar value. ONEZERO showed me otherwise. My first campaign paid for my entire summer semester."
Aaliyah Johnson
All-American Guard, UCLA
UCLA
"We ran three campaigns through ONEZERO and the ROI was unlike anything we've seen from traditional influencer channels. Authentic content from real athletes converts."
Ryan Chen
Marketing Director, AthleteGear Co.
AthleteGear Co.
"The verification process was seamless. Within two weeks of joining, I had three business inquiries in my inbox. ONEZERO is the only NIL platform I use."
Sofia Reyes
All-Pac-12 Forward, Stanford
Stanford University
"As a track athlete, I was told brands don't care about us. ONEZERO proved that wrong. I've completed four campaigns and have two more lined up."
Devon Carter
Sprinter, Florida State
Florida State University
"As a female athlete, I was skeptical NIL would work for me. ONEZERO proved me wrong. I've completed 4 campaigns in 6 months and built real relationships with brands that align with my values."
Aaliyah R.
Track & Field Athlete
Pacific University
Platform Activity
LiveMarcus Williams (Football, UT) was verified on ONEZERO
Austin, TX
Aaliyah Johnson completed a brand campaign with NutriCore Brands
Los Angeles, CA
AthleteGear Co. became a verified business partner
Chicago, IL
Jordan Patel (Wrestling, Penn State) joined the ONEZERO network
State College, PA
SportsEdge Nutrition launched a new athlete campaign for 10 athletes
Denver, CO
Sofia Reyes (Soccer, Stanford) was featured on ONEZERO's elite roster
Palo Alto, CA
In the Press
As Seen In
From High Schools to
Division I Programs
We partner with schools at every level — giving their student athletes access to real brand deals, verified opportunities, and NIL income they can actually earn.
Platform Preview
Everything you need, one dashboard
A complete operating system for athlete opportunities, built for scale.
Campaign Analytics
Track campaign performance in real-time
Earnings Tracker
Monitor payouts and pending earnings
Opportunity Feed
Browse curated opportunities
Smart Notifications
Never miss an opportunity
Performance
Growth metrics and insights
Athlete Network
Multi-sport nationwide network
Join Our Team
Build Opportunities.
Build Your Team.
Join ONEZERO's nationwide sales infrastructure. Earn uncapped commission by connecting local businesses with our athlete network.
Sales Reps
Sign businesses, earn commission on every deal
State Managers
Own your state and build a local team
Uncapped Earnings
Performance-based commission structure
Leadership Tracks
Grow into Regional Director and beyond